About Us
About Us
100% Home is nationwide, with 45 locally owned home appliance stores offering products online and in store. We are specialists in small and large home appliances, and all things electronic from featured brands. From kitchen appliances, TVs, IT, audio, camera accessories, phones, washing machines and more, we are the home appliance store for you. Plus, we have a SleepMaker bed range exclusive to 100% and made right here in NZ.
Each store is owned by people who not only live in the local community, but can also offer the brand range and buying power which come with being part of a large group. So whether you buy online or in store, you know you are dealing with a NZ owned group who gives you all the benefits of a big retailer with the high level of personal customer service you'd expect when buying local. It's the unique difference you enjoy when you buy from 100% Home.
Our stores have always been part of the New Zealand landscape. In fact some have been around more than 75 years and are truly family businesses, now owned in some cases by the third generation. Regionally known stores like 100% Home Barrells; 100% Home Albany Extreme; 100% Home Magness Benrow; 100% Home Van Dyks; 100% Home Dimocks; 100% Home Leader & Watt; 100% Home Newbolds; 100% Home Hertk Appliances; 100% Home Smith & Church; 100% Home Selectrix are just a few of the names Kiwis will recognise.
At 100% Home, we pride ourselves on offering value, expert advice on home appliances, and great after sales service. We thank our loyal customers for voting us their "Consumer People's Choice" for the last 10 years. At a 100% Home appliance store, you'll deal with the owners of the business who live in your community. Locals supporting locals - you'll see what a difference it makes.
And why are we called 100%?
It's simple. We are 100% locally owned, we'll look after you, 100%, whether it comes to advice, price or service. And yes we are 100% about providing all the appliances Kiwis need for their homes.
We've got your back, 100%.
Consumers People's Choice Award - 11 years running
For us, great service isn’t just a slogan—it’s the way our store owners do business every single day. That’s why we’re incredibly proud to have been named the Consumers People’s Choice Award winner for a record 11 years running. Competing against some of the biggest names in domestic and small appliance retail, it’s our customers who have consistently voted for us—proof that shopping local truly makes a difference.
Many people don’t realise that buying local costs no more, yet offers so much more value. Our store owners aren’t just retailers—many also run service businesses. That means when you buy from us, your purchase is cared for well beyond the manufacturer’s warranty. From expert advice to repairs and ongoing support, we’re here to help at every stage.
As part of the largest independent buying group across New Zealand and Australia, we’re able to deliver fantastic deals that rival the big players. And with strong liability coverage, both our suppliers and customers have the confidence of knowing payments and supply are always protected.
With decades of experience, deep community roots, and a long-standing commitment to the appliance industry, we’re built for the future. Winning the Consumers People’s Choice Award 11 years in a row is more than an honour—it’s a reflection of the trust our customers place in us, and the passion we bring to serving them, year after year.
100% Home have the "Most Satisfied Customers" in 2024 according to Canstar Blue
For the fourth year in a row, 100% Home has won the "Most Satisfied Customers' Award from Canstar Blue", in the Electronics Retailers category. 100% Home’s focus on great service and advice, as well as its competitive pricing, is reflected in its award ratings, which are based on feedback from thousands of New Zealand consumers.
In this year’s award ratings, 100% Home is the only brand to score a top 5-Star rating for Overall Satisfaction. We were also the only retailer to score 5 Stars for Customer Service and Value for Money, which are the two most important factors for Kiwis when rating their electronics store choices, according to Canstar Blue’s research.
Tom Slee, Canstar Group Manager – Wealth, Health & New Zealand says of 100% Home’s win: “To win one Canstar Blue award is an impressive feat, but to win four in a row is quite remarkable.
“In this year’s award, 100% Home’s customers give it near perfect ratings across all measures of customer satisfaction, which is testament to 100% Home’s focus on providing great service and advice, as well as competitive prices. It’s a thoroughly deserved win.”
Craig Robertson, CEO of Home Group Services, the 100% Home Support Office, says, “To be recognised as best in class by your customers four years running is outstanding and all credit must go to the store owners who proudly serve their local communities. We are genuinely proud to be local and service clearly does matter 100%.”